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Millennials, The: Connecting To America's Largest Generation
Product ID 9781433670039
Manufacturer Rainer, Thom
Millennials, The: Connecting To America's Largest Generation Discounts Apply !
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At more than 78 million strong, the Millennialsthose born between 1980 and 2000have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective.

Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion.

The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in Americas history.
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